The Business Mission
The business mission to help women live a more faith based life and connect faith with business, in the hope that women women will acheive business success once their faith and business are aligned. To do this, she was selling a $37 journal that accompanies a free online challenge.
To raise awareness of her mission and promote the journal to her engaged audience. As this was the first time she was ever using paid media as part of her marketing strategy, we were given a test budget of $1000, to see what kind of return we could achieve. The test was to run for 30 days.
The Action Plan
We used a combination of;
- Instagram Feed Ads
- Facebook Newsfeed Ads
We began the campaign by promoting information videos to a cold audience as well as a warm audience to inform them of her purpose and the fact that the journal was launching soon.
Once the journal had launched, we ran a retargeting campaign to the audience who engaged with her pre-launch videos, her existing email list, her engaged social media followers and we tested a few cold interests in the campaign also.
The campaign did very well with the cold and warm audience resulting in the 12.28 ROAS.
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Let's have a quick 20-minute chat to talk more about your business goals and where you are now vs where you want to be in a given period of time. We will brainstorm some ideas to help you reach your goals sooner.