NUMBER OF LEADS
COST PER LEAD
The Business Mission
Being a new brand, the owner wanted to target a list of potential prospects for their new product, so that they can spend time warming up their audience before launching the product.
The goal was to develop a strategy that would allow the brand to engage with the audience the most effective way possible.
The Action Plan
For the lead magnet, we decided to use a quiz. The physical product being delivered is a product that can be customized. We decided that creating a strategy that allows us to find out more about the prospect would give the client more of an opportunity to customize future email campaigns to the prospects needs.
We used Interact Quiz builder to build the quiz.
We used a combination of;
- Instagram Feed Ads
- Facebook Newsfeed Ads
We targeted a range of relevant interests a the client has no existing lists or audiences to leverage.
Typical opt-in rates are around 20% but we managed to obtain an opt-in rate of 45%. The opt-in rate has been pretty consistent since November 2018 and has shown no signs of slowing down just yet.
Within the last 14 days, we have been optimizing the campaign and have been able to reduce leads to $0.24 each!
Optimizing campaigns involves looking for opportunities to improve performance (i.e. increase leads/sales, reduce costs) by looking at specific factors that are contributing to a campaigns success or failure.
In this instance, we noticed a specific creative being responsible for most of the results, so we turned on the other ones off.
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