Promoted Pins Case Study: Infoproduct

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Type of Business

Infoproduct

Niche

Online Marketing

Product Value

Free Lead Magnet

Goal

The client wanted to generate leads for their business in order to nurture them via an email sequence to attend their webinar and purchase their $997 course.

Summary

Marketer wanted to diversify traffic with Pinterest Ads in order to increase brand awareness and reach on new platforms.

The client was already using Facebook ads successfully and wanted to explore the potential of Pinterest Promoted Pins.

A lead generation campaign was used to grow their email list of targeted followers. We drove traffic to a cold audience who were searching for support articles on a specific social media platform.

How We Helped

The client already had a proven offer and funnel set up. Our goal was to create a Pinterest Marketing Strategy to help their content reach the right people on Pinterest.

This included;

  • Keyword Research
  • Profile Optimization
  • Competitor Research
  • Audience Research
  • Pin Development & Design
  • Daily Promoted Pin Management & Optimization

Results

Campaign Period

2 Months

Total Ad Spend

$1,673.79

Total Leads

480

Cost Per Lead

$3.49

Click to Enlarge Results

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