Promoted Pins Case Study: Infoproduct

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Type of Business



Online Marketing

Product Value

Free Lead Magnet


The client wanted to generate leads for their business in order to nurture them via an email sequence to attend their webinar and purchase their $997 course.


Marketer wanted to diversify traffic with Pinterest Ads in order to increase brand awareness and reach on new platforms.

The client was already using Facebook ads successfully and wanted to explore the potential of Pinterest Promoted Pins.

A lead generation campaign was used to grow their email list of targeted followers. We drove traffic to a cold audience who were searching for support articles on a specific social media platform.

How We Helped

The client already had a proven offer and funnel set up. Our goal was to create a Pinterest Marketing Strategy to help their content reach the right people on Pinterest.

This included;

  • Keyword Research
  • Profile Optimization
  • Competitor Research
  • Audience Research
  • Pin Development & Design
  • Daily Promoted Pin Management & Optimization


Campaign Period

2 Months

Total Ad Spend


Total Leads


Cost Per Lead


Click to Enlarge Results

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