Facebook Ads Case Study: NLP Coach & Trainer

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Type of Business

Coaching Business

Niche

Personal Development

Product Value

$27 offer upon signing up for free challenge and $3500 certification program.

Goal

To launch a new certification program and increase brand awareness of certification using Facebook Ads.

Summary

This coach was launching a new certification and wanted to invite people to a webinar to invite them to a webinar to educate them on this new opportunity.

How We Helped

When the coach approached me to help, I recommended that we create a 5 day challenge to warm up the audience and offer a small upsell on the thank you page. By doing this, we helped her upsell pay for the ad spend.

This strategy was to help generate leads and help identify the buyers that may be more likely to purchase.

On the 5th day of the challenge, participants were invited to a webinar where they were pitched the new opportunity.

The coach had a very engaged audience and knew what they would want to hear. Whilst we supported her with creative guidance, we asked her to take the lead on writing the copy.

We gave her a few prompts whilst she used her creative juices to write the copy for all the ads.

Results

Campaign Period

2 Months

Total Ad Spend

$4,367.09

Revenue Generated

$49,415.76

Total Purchases

35

Cost Per Purchase

$132.49

Average Revenue Per Customer

$1411.88

ROAS

x11.32

Click to Enlarge Results

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