Facebook Ads Case Study: Influencer

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Type of Business

Influencer

Niche

Personal Development/Faith

Product Value

$17 & $27

Goal

To promote a new journal to warm and cold audiences.

Summary

This client was already a huge influencer in multi-level marketing. They had a very strong follower base that was built up using organic social media strategies.

The goal of the campaign was to promote the new journal to increase sales numbers on launch of the new journal.

How We Helped

We teamed up with their social media team to create a brand awareness campaign to create a strategy that involved warming up the audience prior to launch.

On the day of the launch, we drove traffic to a Facebook live that was presented to her audience.

We ran traffic to a Facebook live as well as campaigns directly to the sales page and within a short amount of the, the results were phenomenal!

Results

Campaign Period

1 Month

Total Ad Spend

$990.39

Revenue Generated

$12,162.38

Total Purchases

487

Cost Per Purchase

$2.03

Average Revenue Per Customer

$24.97

ROAS

x12.28

Click to Enlarge Results

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