NUMBER OF LEADS
The Business Mission
A life coach wanted to raise more awareness about her new program and wanted to inform her existing audience as well as a new audience about the new offer.
The goal was to impact as many lives as possible whilst ensuring that we are always profitable. We started with a modest goal of selling one program a week.
The Action Plan
We used a combination of;
- Instagram Feed Ads
- Instagram Story Ads (most profitable ads)
- Facebook Newsfeed Ads
We led with a free 5-day challenge and also included an upsell offer immediately after the opt-in was confirmed.
Following on from the 5 day challenge, participants were invited to a webinar where the main offer was presented.
The campaign resulted in making $49,415.76 which was a combination of sales from a warm audience and a cold audience. We had also collected new leads for her to continue educating and warming up with the potential to continuously sell to people on her targeted list.
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